Entries Tagged as Database

Looking at iOS7

September 19, 2013 · No Comments

doctoriphone

Yesterday Apple launched its first real product since the loss of Steve Jobs, iOS7. Like many, I have been looking forward to this for at least 6 months. As usual, Apple created great buzz and fanfare for the release and so far they have not disappointed. 

 

The new definition of marketing for today’s society is this: Anything that gets customers and anything that keeps customers. What does this mean for us in the healthcare industry; integration and mobility? We must be easy to use and available when and where our customers need us.   

 

We are increasingly more reliant on our cellphones.  It is only fitting that we talk about mobile technology the day after Apple releases its new operating system iOS7. Personally I check work and personal messages, and social media sites, the last thing before bed, because I feel like I am going to miss something. Perhaps I am a bit extreme, but I know that I am not alone. The world that we live in has gone from stationary to mobile in the blink of an eye. While I am a confirmed gadget person, take a step back and look at yourself. How much time do you spend on your phone, iPad or laptop? Does it liberate you from your desk? Instead of flying across the country, meetings and interviews now take place over video calls through Skype and Webex. 

 

The number one rule of marketing is go where your audience is. 

 

Guess what, whether your audience is the potential patient, or the providers that you are trying to recruit they are everywhere and on their devices. Pew Internet reports that 91% of Americans own a cellphone. Of that over 56% say that it is a “smartphone”.  For medical providers, 85% use a smartphone or tablet and our research found that 75% open all their communication on those devices. 

 

Between patients, rounds or classes, they catch up on their administrative duties wherever they are on their smart devices.  The group labeled Generation Y, (Millennials) send anywhere from 1000 to 2000 text messages per month.  These are your future patients and your providers coming out of residency, and NP and PA school. They prefer texting to talking and respond accordingly. 

 

While this information may seem distressing, annoying or impersonal, it is reality. And, it is changing the way the older generation communicates as well. And it must change the way we market and connect with our candidates. 

 

An integrated, mobile message that can be delivered across a wide range of platforms is a must. At The Inline Group this is job 1. Creating a compelling message about your opportunity and then presenting it when and where the candidates will see it. In Primary Care, The Inline Group makes sure to be where our consumers are by marketing to candidates with mobile friendly technology. Knowing that candidates are consumers, we educate them about our partners the way they want to learn. Our partners benefit from our leading edge research and marketing.

 

Talk to us today. Don’t be left out of the conversation. Let’s breathe, let’s simplify. Let’s get things inline, with The Inline Group.


head shotJoe Knighton is the Director of Marketing and Networking at The Inline Group. He has been with the company for the past 3 years and oversees the marketing done to attract candidates for our partners. He was formerly a high school music and theatre teacher. He can be found on LinkedIn, and Twitter, or contact him directly at jknighton@theinlinegroup.com

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No CommentsTags: Branding · Budget · Candidate Sourcing · Cost savings · Database · Email Marketing · Marketing · Mobile Marketing · Nurse Practitioner · Physician · Primary Care · Residenency · Steve Jobs

Post and Pray

June 25, 2013 · No Comments

How many of us use this approach for sourcing candidates? We write a positive, upbeat job description, explain the parameters of the job, and extol the virtues of our community and facility. Then, we post that on our facility web site and likely we buy a posting or two on a local or well-known national job posting site. Phew! Then we pray, hopeful that candidates will apply in impressive numbers. And they do, except that none of them meet the parameters. Some of them are not even physicians and none of them realize that you meant it when you said, “two hours from major metropolitan area.” Or worse, no one responds at all until the job posting site sends you a reminder that it is time to pay up for another month.

 

Post and pray – we all do it. The internet is a panacea of candidates and jobs. Today, every recruiter surveyed reports that they source candidates from the internet and that it has become their “#1 sourcing tool.” And it truly has revolutionized the way we look for candidates and the way they look for jobs across every industry. The internet has made job searches a truly national prospect. Candidates can research any job, in any location, and know 85% of what they want to know before they ever talk to a recruiter. No longer are they restricted to looking in the local paper or their specialty’s national publication. Word of mouth and referrals still fill positions, but that number is falling.

 

On the facility side, the virtual crush of data on the internet is daunting. Candidates are everywhere and anywhere. Which site gets the most “hits” from quality candidates? How do youword your posting to get it noticed when candidates do an internet search? How do you convince your facility to highlight jobs somewhere on a website dedicated to patients? And who has time to sift through and screen all the candidates who are available from the database where you posted your job? And don’t forget to ask the question “Is my campaign mobile?” because 68% of candidates are using a mobile device to job search.

 

We know how complicated it is because it’s what we do every day, all day. We create mobile marketing sites so our clients’ jobs get noticed, we sift through thousands of candidates and 40 top web sites. We respond to emails, send mail campaigns, and talk to hundreds of candidates to help them target their search. We offer salary and community information, help with J-1 and H1B inquires, and we answer countless questions from clients and candidates to help them move toward the goal of filling an opening. While we would never knock prayer, sourcing is hard work, performed every day, routinely and continuously if it is to be successful. Do you have time, do you have resources? 

It might be time to make a plan. Go from chaos to calm. Get things inline with The Inline Group.

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About the Author:

 Kelli Mulloy is the President of The Inline Group. She is a former Senior VP from Bank of America and has spent the last 11 years working with The Inline Group as a Co-Founder/Owner and President. She gets great joy out of seeing our clients realize that there is a better way to work and advertise. She can be found on LinkedInor reached atproviders@theinlinegroup.com

No CommentsTags: Budget · Burnout · Candidate Sourcing · Conrad 30 · Database · Default · Email Marketing · General Interest · Hospital · Job Boards · Marketing · Mobile Marketing · Physician Jobs · Primary Care · PURL · Recruiting · Resources · Sourcing · Success

"Thanks but no thanks..."

September 25, 2012 · No Comments

“Thank you, but we don’t use outside firms!” If I had a dime for every time our sales team heard that, well, I would not need a sales team.  I presume that the term “outside firms” is used to describe those contingent or retained firms whose compensation is based upon the placement of a candidate.  While “outside firms” often replicate work performed in house, they do fill a need in certain circumstances. However, for Primary Care Searches and for facilities with fully staffed internal recruiters, I agree, don’t use them.

 Kimberly Salvail of Huntsville Hospital System correctly, does not consider The Inline Group, an “outside firm”. She recruits for six hospitals in the northern Alabama area. She does not have time to qualify and source candidates for all her searches. She uses the Inline Group as a “resource” necessary to do her job. Webster’s Dictionary defines resource as: a source or supply of support. We supply Kimberly and our other clients with candidates to support their recruitment process.

 Until the day we can magically grow doctors in house, everyone will require outside resources. If you are using a database, posting jobs on a job board, running a journal ad, attending a conference or buying a list to cold call or email, you are using an outside resource. 

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No CommentsTags: Coldcalling · Database · Outside Firms · Primary Care · Recruiting · Resources · Sourcing